Insights ยท 36 articles ยท 3 series ยท updated 17 Oct 2026

Future Forward

Long-form research on the future of the web, AI infrastructure, platform economics and digital behaviour: slightly backward, deeply at the present, clearly into the next decade.

Articles in this series

Newest first. Filter by topic, search, or sort; the view is in the address bar.

AI & HPC infrastructureFuture Forward

Is Agentic AI a Fraud? 14 Claims Tested

A popular video calls agentic AI fraud. We test its 14 claims against the evidence: what an agent is, how often it works, and how to fence it from a plant.

51 min readNo. 30

How an LLM Actually Works: Tokens to a 1 GW Campus

AI & HPC infrastructureFuture Forward

How an LLM Actually Works: Tokens to a 1 GW Campus

What an LLM computes, from tokens to serving, and why it needs the hardware you run, up to a 132 kW rack. Five calculators, every number sourced.

69 min readNo. 29

AI inference chips glowing in a data center rack with streaming data visualizations

Workforce & careersFuture Forward

AI Inference Economics: The Cost of Running Models

Inference now dominates AI compute โ€” 2/3 of workloads, $50B+ chip market, 93 GW by 2030. Data-backed analysis with interactive cost calculator.

24 min readNo. FF 3

Data center engineers working in a modern facility highlighting the talent gap crisis

AI & HPC infrastructureFuture Forward

Data Center Talent Shortage: Hiring, Pay and Training

340K unfilled DC positions globally. Analysis of hiring, pay, and training constraints, with an interactive talent gap calculator across 12 markets.

22 min readNo. FF 2

A creator working in front of a laptop with platform logos and urban screens outside, symbolizing the split web economy

AI & HPC infrastructureFuture Forward

The Web Didn't Die. It Split: Who Wins the Next Interface Shift?

Analysis of the web from 2020 to 2035: AI answers, search click compression, platform power, and how durable sites survive the split. Future Forward FF-1.

17 min readNo. FF 1

Next in this series

Planned topics: web evolution, AI platforms, digital transformation, the creator economy, the decentralised web, the future of search, app ecosystems.